Facebook’s Big Announcement Last Week New Algorithms?
We all know that Facebook’s top-secret algorithms effect who get’s to see our content on Facebook, and for bloggers and content marketer’s it is no small frustration.
Most of the time, we are convinced that Facebook won’t work for us, because we can’t unlock the great mystery.
And then Facebook up and changes their algorithm, just when you thought you might have a handle on it, and you are left wondering how that effects you.
Lucky for us, Facebook actually announced it’s change, publicly, and was kind enough to break it down for us.
What hasn’t changed?
What hasn’t changed is Facebook using its algorithms to make assumptions about what you want to see in your news-feed based on engagement. (Likes, clicks, shares, and comments.)
What they are doing is giving the engaging behavior even more weight. And based on the behavior, it is deciding what to show you on the top of your news feed.
If a post, that is like other posts you have liked, seems to be like other posts you have liked, you are more likely to see it at the top of your feed. (wow, that’s a lot of likes!)
And if a post is getting a lot of engagement, Facebook is going to assume even more people want to see it, and push it out to more Facebook users. This is how your engagement numbers can be so much higher than your followers.
If you live up to Facebook’s expectations, you may see your engagement go up. If you don’t get the clicks and like’s that Facebook assumes you will get, you may see your engagement go down.
What has changed? It’s not really an algorithm!
Facebook is using real users to determine what people really like. They are no longer assuming that just because you “liked” a post, you actually liked it.
They have enlisted over a thousand Facebook users to rate their experience on Facebook, and share what content they actually like and what they don’t like.
How many times have you clicked like because you wanted to be nice, but that you didn’t actually like like it?
On the flip side, how many times have you read something, enjoyed the content, but didn’t engage?
So Facebook is having actual users give their feedback about what they want to see and what they don’t. Instead of only little algorithm bots deciding the fate of your Facebook posts, real people are going to have a go!
Here’s why you shouldn’t care.
Facebook’s intention is not to crack down on bloggers trying to share genuine content, they want to cut-down on clickbait.
Facebook has been actively cutting down on the use of click-bait. You know:
10 Things Entrepeneurs Must Know
Big Businesses Hate Him
What We Found Was Shocking!
However, people just got better at writing click-bait because it worked!
Facebook upped their game.
Now, Facebook is going to use the input of real people to help determine if people are being baited to click, or if there is genuinely valuable content coming from that page.
What does this mean for you?
If you create quality content, you are already winning.
Assuming you are already writing quality content, even without huge engagement, if you are posting content your followers actually like, you should see an increase in engagement.
More than ever, the new Facebook algorithms will benefit bloggers, it’s time to do the happy dance!
We are winning. And those who seek to manipulate you are losing.
What could be better? Now you can spend more time creating and sharing good content, and less time worrying about what Facebook is going to do about it.
Facebook said that most pages won’t see a drastic change, but if your content is valuable, you may see an uptick. And let me tell you, one week later, I can tell you that I have seen a drastic change.
I have under 1000 followers, and this is my reach for this week. I didn’t even post on a trending topic.
Give them what they want!
I think I know what kind of content my readers want to see, and although I felt I was sharing that, I wasn’t seeing the numbers line up.
Since the change I have seen a drastic change, and have shared as much in Facebook groups. Many other Facebook page owners have mentioned seeing the same kind of statistics.
This is good stuff people![bctt tweet=”Facebook’s new changes are a winner for bloggers! #SocialMedia “]